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Technical Marketing Specialist

Hartford, Connecticut
Job Type
7 Sep 2022
About you:
  • When it comes to a marketing job, you want the best of all worlds.
  • You know youre talented and creative, but youre early in your career and you just need somewhere to grow.
  • You like the idea of a startup because you want your ideas and hard work to effect change.
  • But you want to work for a company thats established and stable.
  • You prefer benefits over imaginary stock options.
  • The idea of marketing vaporware doesnt make you feel good.
  • You know what vaporware is.
  • Youre a native techie. You get apps, mobile payments, connected ecosystems.
  • You can take a complex product and explain it in a simple way.
  • You can design, lay out and make a picture paint a thousand words or a million pixels.
  • You can crush writing brochure copy, a how-to, a training guide or an SOP.
  • You could have written a better job ad than this.
  • Anything you cant already do, you can figure out.
  • You dont let ambiguity slow you down and you're cool with tight deadlines.
  • Youd appreciate the flexibility to work from your time zone, your town, your home.
  • But you yearn to belong to something bigger - a culture, a family.

About us:
  • Were the industry leader in a service that almost every person on the planet uses multiple times a day.
  • We've been established and profitable for more than 40 years.
  • We were started by (and are still led by) three best friends.
  • Our mission is to create opportunities for our employees (really).
  • Our Tech division is already changing our industry.
  • Were like a startup inside a grownup company.
  • But were so focused on building and deploying real, proven systems that we havent had time to tell anyone about it.
  • Were sometimes called our companys best kept secret and we totally hate that.
  • We need someone wonderful to tell our story, inside the company and to the world.
Want to hear something crazy? Cars only spend 5% of their time driving. Where do they spend the other 95%? PARKED!

LAZ Parking is one of the largest and fastest growing parking companies in the country. LAZ operates hundreds of thousands of parking spaces across the country. When it comes to parking, were the experts!

We are also a PEOPLE FIRST company. We often say parking is our industry but people are our passion. Our mission is to create opportunities for our employees and value for our clients. If youre looking to join a growing company led by passionate people committed to being the best contact us today!

Value Creation of the Position:

The Marketing Specialist for Technology oversees all day-to-day marketing initiatives that will enhance, support and promote the value-added offerings developed by our national technology department . While reporting directly to Director of Marketing and Communications this candidate will be an integral collaborator to the technology team .

Principal Job Duties:
  • Create , implement and manage all external marketing efforts for technology department
  • Works with Training and Development department to c reate and implement all internal training technology materials
  • Present and promote technology initiatives with internal Business Development teams
  • Create SOPs and how to guides for our internal team to sell technology to clients
  • Write internal/external communication for technology department
  • Create technology conten t for LAZ social media channels
  • Plan and overse e department projects to ensure they are completed in a timely fashion
  • Support service line leaders , departments and key leaders to ensure technology is strategically included in proposal content
  • Manages and updates technology website
  • Additional related duties as assigned.
  • Bachelor's Degree required.
  • 3-5 year s in a Marketing role.
  • A minimum 1-2 years in a Design role.
  • A minimum 1-2 years in a Project Management role working with multiple stakeholders
  • Previous experience working in high-stress situations with tight deadlines/high customer expectations.
  • Proficiency in Excel, Word, Power Point , and General Microsoft Office Applications.
  • Moderate k nowledge in InDesign, Illustrator, Photoshop, Final Cut Pro and/or Adobe Premier a plus.
  • Interactive digital experience (hands on web, mobile web and/or app design) a plus.
  • Must have excellent technical background and the ability to know how to position and sell our technology products to our clients and the parking industry.
  • Need to understand all of our technology products and how they work and why thats important.
  • Very organized with strong project management skills to be able to track , move projects forward and meet various hard deadlines
  • Ability to self-manage
  • Must be able to think strategically
  • Ability to write compelling copy and proofread
  • M ust be able to learn the business and how everything works
  • MUST be able to see the value of the products and how they can be positioned in the market
  • Strong verbal and communication skills
  • Strong customer service skills and abilities.
  • Ability to communicate professionally and effectively with all levels of the organization.
  • Ability to work successfully in a team , independently, and comfortable in very fast-paced and growing environments
  • Ability to multi-task and respond with a sense of urgency.
  • Ability to seek improvement and create an environment of idea sharing and creative problem solving.
  • Ability to be approachable and facilitate coaching conversations with employees and managers.
  • Ability to mitigate and lead others to overcome challenges (Never Ever Give Up Attitude).
  • Ability to interpret policies, procedures, and standard business practices.
Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential duties/functions.

FLSA Status: Exempt

LAZ Parking is an equal opportunity employer. In all our employment practices, including hiring, we are firmly committed to provide equal employment opportunity (EEO) to all persons, regardless of race, color, religion, sex, national origin, disability, age, genetics, Vietnam era, special disabled, recently separated and other protected veterans, or any other characteristic protected by federal, state or local law. No question in our application process is used for the process of limiting or excluding any applicant's consideration for employment on such grounds.

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  • Job Reference: 706435131-2
  • Date Posted: 7 September 2022
  • Recruiter: LAZ Parking
  • Location: Hartford, Connecticut
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent