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MARKETING DIRECTOR - KSWO

Location
Lawton, Oklahoma
Job Type
Permanent
Posted
7 Sep 2022
About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KSWO:

The top rated station in southwest Oklahoma and north Texas leads the market in weather coverage with the First Alert Weather team, the largest group of meteorologists tracking storms in the southern plains. Lawton is ideally located halfway between Oklahoma City and the Dallas/ Fort Worth metroplex. Our region is known for the rugged beauty of the Wichita Mountains and the National Wildlife Refuge, a hiker's paradise. Affordable living, great outdoor adventures, and close proximity to major cities and their attractions make the Lawton - Wichita Falls market an exciting opportunity for career growth.

Job Summary/Description:

KSWO is seeking a Director of Marketing to lead marketing efforts in the Wichita Falls, TX/Lawton, OK market. The Director of Marketing will be responsible for marketing both KSWO-TV (ABC) and KAUZ-TV (CBS/CW).

Duties and responsibilities will include (but not be limited to):

- Candidates must be innovative, strategic and creative thinkers capable of protecting and promoting both brands across all screens while honoring the uniqueness of the Texas and Oklahoma audiences and interests.
- The candidate must be a leader, coach and trainer . The DM works closely with the 7 News and Newschannel 6 news teams to create image and topical promotion.
- The candidate will oversee art and graphic design as well as create and implement social and digital marketing strategies.
- The DM works closely with both sales departments to help develop and execute revenue-generating ideas. The DM will also oversee all commercial production.
- Candidate must be a strong writer with exceptional interpersonal skills. The DM is responsible for all marketing strategies and brand management, as well as handling public relations and community-related activities. Candidate will be an effective communicator.
- He/She must foster a vibrant and positive work environment by leading and teaching a staff of marketing producers.
- Candidate must develop and execute effective on-air and on-line research-based strategic marketing plans, meet deadlines, and have strong attention to detail/good follow-through.
- Candidate must have a solid grasp of budgeting for all aspects of the marketing and creative services and should be able to edit on computer assisted non-linear editing systems.
- Candidate will work closely with the General Managers of both stations and will be in the office in Lawton, OK

Qualifications/Requirements:

Four years Marketing Degree or equivalent experience
Five plus years' experience in television or radio broadcasting
Ability to operate a camera, write scripts, edit video
Candidate must be a leader, coach, and trainer
Candidate will be an effective communicator who will foster a vibrant and positive work environment
Candidate must develop and execute effective on-air and on-line research-based strategic marketing plans, meet deadlines, and have strong attention to detail/good follow-through
Candidate must be an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Suite editing programs. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
Candidate must have a solid grasp of budgeting for all aspects of the marketing and creative services team
Candidate will work closely with the General Manager and all station managers

• The ideal candidate has a leadership mindset and is comfortable assuming the responsibility of ownership of the station's marketing goals. Previous management experience is preferred. He or she will have an impressive reel of completed video projects and proven track record of hitting deadlines. Expert knowledge of Adobe Creative Suite or other leading industry software is needed and a degree in Advertising, Video Production or a related discipline is preferred. This individual must be able to perform various physical tasks, including lifting up to 50 lbs.

• Bachelor's Degree in marketing or a related field and proven working experience in digital and/or social media marketing required, including knowledge of Facebook ads manager, display advertising, web design. Proficiency in digital video production and editing preferred. Adobe Creative Cloud.

Qualified, interested applicants may go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.
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Details

  • Job Reference: 706414193-2
  • Date Posted: 7 September 2022
  • Recruiter: Gray Television
  • Location: Lawton, Oklahoma
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent