Apply for this job now

Digital Marketing Paid Advertising Manager, Clinical Marketing

Location
Springfield, Illinois
Job Type
Permanent
Posted
7 Sep 2022
Location: Remote-US

When you are a part of the team at Thermo Fisher Scientific, youll do important work to help make the world healthier cleaner and safer, like helping researchers find cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and support to help you achieve your long-term career goals.

Position Summary:

This high-performer will report into the Senior Manager of Global Digital Marketing, and will have accountability for driving robust programs for critical marketing channels that drive engagement with clinical buyers. This person will have a passion for building, measuring, and driving constant improvement across all paid advertising channels to ensure a high performing marketing mix that helps our customers find the right solution. This person will join a team of marketing professionals who define and manage ongoing global marketing programs, and support regional programs for Thermo Fisher Scientifics rapid diagnostic business that provides testing solutions for the clinical and point of care environments.

What will you do?

Responsibilities:

Partner with the Content Marketing Manager and Marketing Managers to identify the appropriate ad mix for each key segment, and lead efforts to create and deploy ads that serve the right message to the right customers, at the right time

Manage a broad range of SEM campaigns that support the teams strategic areas of focus, and deliver ongoing performance improvements for traffic quality, site engagement, improved bounce rates, etc.

Actively manage and coordinate digital budgets across channels, manage billing, invoicing, and accruals to ensure proper financial tracking of the teams marketing spend

Drive a comprehensive social advertising program by working with internal and external agencies to drive increased performance and to maximize leads and revenue

Execute regimented reviews of social, display, and SEM campaigns to drive iterative improvements in targeting, messaging, and to ensure an optimized channel mix based on performance and investments

Create, manage, and promote advanced analytics reports to drive improvements and to promote the value of our advanced digital marketing team

Leverage best-in-class audience tools to ensure all paid activities are targeting the right users, and constantly pilot, evaluate, and refine audience targeting options based on cost and performance

Manage paid advertising service providers that will assist you in the technical build out of ads in various channels, and hold the agencies to the highest performance standards

Lead the tactic tagging strategy for the entire business to ensure consistency in tracking across all tactics and channels.

Develop and execute a search engine optimization SEO strategy and supporting program by partnering with cross-functional stakeholders to identify the priorities and to execution and reporting in support of the formal program

This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach.

Work closely with regional marketing development managers to build and execute marketing programs within their regions.

Ensure creative marketing materials undergo regular review and adhere to brand guidelines

Maintain marketing program KPIs and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance

Ability to travel up to 15%

How will you get there?

Education

Bachelors degree in business communications, marketing, digital marketing, or related degree

Certifications or coursework in Google Ads, Adobe Marketing Cloud, or Oracle Marketing Cloud preferred

Marketing Qualifications:

7+ years of advanced web analytics experience using Google Analytics or Adobe Analytics (Adobe experience strongly preferred)

7+ years of experience running multi-channel paid advertising campaigns across Google, Bing, Facebook, LinkedIn and Twitter, with a preference for experience in B2B models, or experience with scientific of clinical products

Experience marketing to clinical environments, marketing medical devices, or working with FDA regulated content strongly preferred

Eloqua certification, Marketo, or HubSpot certification strongly preferred

Experience with a DMP, CDP, or Adobe Audience Manager strongly preferred

Demonstrated ability to launch and drive lead-generation campaigns in a B2B environment

Exceptional skill in developing and executing complex digital marketing initiatives including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video and automation approaches

Technical Qualifications:

Preference given to those with experience with CRMs (SFDC preferred), Marketing Automation (Oracle Eloqua preferred), Adobe Ad Cloud, and Adobe Analytics

Ability to distill complex information into concise and easy to understand concepts

This position has not been approved for Relocation Assistance

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Apply for this job now

Details

  • Job Reference: 706445308-2
  • Date Posted: 7 September 2022
  • Recruiter: Thermo Fisher Scientific
  • Location: Springfield, Illinois
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent